Wentworth Puzzles are promoting their unique jigsaws as gifts for Christmas with an integrated response campaign. It includes off the page advertising in magazines and national press supplements, inserts in magazines, product despatch and catalogue mailings. The target is the grey market.
Meanwhile Rowland’s Clothing have taken advantage of the colder weather with a their latest luxury coat off the page advertising. It generates response to build their database of upmarket women.
And inserts and off the page advertising have been proving successful for Carr & Westley. In Spring the brand moved up to pages in the national press and targeted magazines. For Autumn the campaign has continued and inserts are being tested too.