off the page advertising, ElderberryElderberry market a range of products targeting an elderly audience, products “for an Easy, Active & Healthy Life”.  DJH identified these as perfect for off the page advertising.  The target audience is 55+ mid market – see our post “Top Twenty Grey Market Titles” for details.  DJH have created the advertising, planned and bought the media space.

Two products have been selected for the test – the “Indispensable” Lap Table and Table Top Ironing Board. National magazine advertising is running in February.  The idea is to generate new customers, at a profit.