The new circulation figures for Women’s Weekly titles are out for July-December 2012 and show total sector circulation of 6,199,460 copies. Year on year the total sector is down 13% – a considerable fall – but still 6 million copies sold. The influence of the austerity budget and of internet publishing is clear.
Top of the weeklies is Take a Break with 749,526, followed by a raft of titles around the 300-400,000 copies mark that include:
- New! at 403,425
- Closer’s Jul-Dec 2012 figure is 396,014
- Chat from IPC at 348,126
- OK! at 342,495
- and Woman’s Weekly at 316,869
The woman’s weekly sector takes in over 20 titles and allows targeting by audience demographics – compare The Lady with 69% ABC1 readership, That’s Life with 71% C2DE.
Or Chat with 65% of its audience under 34; versus People’s Friend with 65% of its audience over 65.