Saga magazine is a highly responsive monthly title from Saga insurance and travel group who specialise in the over 50s market.
As you’d expect the “member” magazine has one of the highest 55+ readership profiles. Over 90% of its readers are 55 plus. But it is also up market. 74% of readers are ABC1.
Circulation has decreased somewhat in recent times but still stands at a very healthy 421,485.
If you are looking to target the grey sector Saga has to be considered.
|Saga Magazine Readership Profile|
|Readership Jul-Dec 2014||849,000|
|Saga Magazine - Age Profile||%|
|Saga Magazine - Social Class Profile||%|