Saga magazine is a highly responsive monthly title from Saga  insurance and travel group who specialise in the over 50s market.

As you’d expect the “member” magazine has one of the highest 55+ readership profiles. Over 90% of its readers are 55 plus.  But it is also up market.  74% of readers are ABC1.

Circulation has decreased somewhat in recent times but still stands at a very healthy 421,485.

If you are looking to target the grey sector Saga has to be considered.

Saga Magazine Readership Profile 
Source: Mediatel/NRS
Readership Jul-Dec 2014849,000
Gender Profile%
Men38
Women62
Saga Magazine - Age Profile%
15-240
25-341
35-441
45-545
55-6417
65+77
Saga Magazine - Social Class Profile%
A9
B35
C130
C215
D6
E4

Saga Magazine Readership Profile