We have gathered and compiled recent ABC circulation figures for the national press.  These compare the Monday through Friday average circulation with the Saturday circulation.  There are considerable increases on a Saturday, but it may surprise you to see quite how high.

The Guardian increases by a massive 115% to 299,996.  The Mail increases by 56% up to over 2million copies.  The Times and Telegraph are 40% and 39% respectively. The only exceptions are i and the Daily Star.

Click here for the full figures.

No wonder then that when direct response advertisers are planning, they look to the weekend and in particular Saturday as the day to target.