Top National Press & Magazines to Target the over 65s
The Over 65s is a key audience for many direct response and off the page advertisers. With over 11 million Adults it is a sizeable sector too. And a significant demographic in terms of wealth.
There are a number of magazines directly targeting the elderly like Saga, People's Friend and Choice. And the national press can reach a broader audience that includes this older demographic.
The Express has a reader profile with over 60% over 65 and the Telegraph likewise.
The trick for response advertisers is to get the rate right and find the right environment, especially in the press.