Media Targets the Over 65s

Magazine Covers
Top National Press & Magazines to Target the over 65s

The Over 65s is a key audience for many direct response and off the page advertisers.  With over 11 million Adults it is a sizeable sector too.  And a significant demographic in terms of wealth.

There are a number of magazines directly targeting the elderly like Saga, People's Friend and Choice.  And the national press can reach a broader audience that includes this older demographic.  

The Express has a reader profile with over 60% over 65 and the Telegraph likewise.  

The trick for response advertisers is to get the rate right and find the right environment, especially in the press.   

See the readership data here.

People's Friend Magazine
People's Friend reaches 290,000 over 65s