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It is sometimes overlooked that the national press sells millions of copies a day including the Evening Standard and Metro. But Saturday figures for most titles rise significantly too. That means that there are substantial increases in the circulations (and therefore readership) of titles like the Daily Mail, The Sun, Telegraph and the Guardian. It makes Saturday cost effective in terms of reach or Cost Per Thousands.
No wonder then that for direct response advertisers Saturday is now an important event. There is an increase in circulation, many more options with sections and supplements, and the opportunity to reach readers that are in a far more relaxed frame of mind.
Now with no more ado, here are the national press figures for Saturday circulations:
Planning data on the National Press, & Magazines including circulations, readership and title reviews.
|Title Name||Sector||Saturday Circulation||All Days Circulation||Increase ‘000||Increase %
|Daily Express||Morning Mid Market||218,895||169,290||49,605||29%|
|Daily Mail||Morning Mid Market||1,212,804||767,454||445,350||58%|
|Daily Mirror||Morning Popular||324,296||268,632||55,664||21%|
|Daily Record||Morning Popular||67,999||59,722||8,277||14%|
|Daily Star||Morning Popular||149,583||153,472||-3,889||-3%|
|Daily Telegraph||Morning Quality||n/a||n/a||–||-%|
|Financial Times||Morning Quality||n/a||109,161||n/a||n/a|
|The i||Morning Quality||177,772||131,733||46,039||35%|
|The Sun||Morning Popular||n/a||n/a||–||-%|
|The Times||Morning Quality||n/a||n/a||–||-%|
If you are unsure how your media is performing or whether the press is for you, get yourself a checkup.
At DJH we plan, target and buy media across the national press, magazines, lists and broadcast media.
We will use our experience, industry data and research to analyse your media schedule and assess who you are reaching and with what frequency . We’ll even comment on what we think you might be missing out on and how your creative is performing. With profiles and readership data but without obligation.
Just fill in the form below or call on 01273 206157.