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The grey market is a particular audience that respond well to off the page advertising.  See our gallery below for creative advertising that targets this niche and generates response.  Email us to discuss your brief  and media reach and circulation: 

See our TV commercial to Clearwell Mobility below for ideas on TV direct response creative.  This is running on Sky AdSmart, targeting a niche elderly audience in a tight catchment area.

TV Campaign for Clearwell Mobility

DJH have created a TV Campaign for Clearwell Mobility. The campaign ran on Sky AdSmart, targeting a precise, upmarket older audience using MOSAIC classification data and within a highly defined store catchment area. 

Call us to find out how you can use the power of TV advertising and how Sky AdSmart targets a precise audience.

Targeting the Grey Pound

Off the Page advertising works particularly effectively to an elderly audience.  Coupons still fly in, telephone buzz and now the internet traffic is increasing.

At DJH we have the science and the art to make OTP work to its full potential. We create well designed, responsive advertising, that is then placed in targeted media, with an audience broad enough to respond but with the least wastage to keep it effective.

Saga magazine cover