The grey market is a particular audience that respond well to off the page advertising.  See our gallery of campaigns targeting this niche.  For off the page fashion advertising click here.

Targeting the Grey Pound

Off the Page advertising works particularly effectively to an elderly audience.  Coupons still fly in, telephone buzz and now the internet traffic is increasing.

At DJH we have the science and the art to make OTP work to its full potential. We create well designed, responsive advertising, that is then placed in targeted media, with an audience broad enough to respond but with the least wastage to keep it effective.

Saga Magazine Advertising Review