Media Targets the Over 65s

Magazine Covers
Top National Press & Magazines to Target the over 65s

The Over 65s is a key audience for many direct response and off the page advertisers.  With over 11 million Adults it is a sizeable sector too.  And a significant demographic in terms of wealth.

There are a number of magazines directly targeting the elderly like Saga, People’s Friend and Choice.  And the national press can reach a broader audience that includes this older demographic.  

The Express has a reader profile with over 60% over 65 and the Telegraph likewise.  

The trick for response advertisers is to get the rate right and find the right environment, especially in the press.   

See the readership data here.

People's Friend Magazine
People's Friend reaches 290,000 over 65s
Carr & Westley Insert

Titles to Target the Elderly

Carr & Westley InsertThe UK population is ageing. There are over 21million adults over 50 and 10.3 million over 65’s.  And 650,000 adults turn 65 every year.  But there is a difference between the 55-64 age group and the 65+ group.  That is reflected in what they read, their lifestyles and what they watch.  Here are the top titles when you want to target the 65+ age group. Press Readership 65+

Getting the right tone in creative is paramount too.  Don’t be patronising.  Treat the audience as you would any other, with care and attention to detail.  We take the old adage of “respect youe elders” seriously” when it comes to advertising. They know what they want and we need to identify and reflect that.  See some of our creative advertising here.