New Magazine for Modern Gardens

Bauer Media launched their new gardening title, Modern Gardens, in March 2016. It is monthly, priced at £3.99.  It is set to appeal to consumers who want ideas to create a stylish outdoor space to enjoy, rather than spend hours gardening.

It is looking to create a new niche.  Grow your own and organic gardening magazines have grown over recent years, now Modern Gardens is appealing to people with smaller spaces who appreciate more informal modern gardens.

First issue readership was 38,688 copies.  Readers are affluent with an average personal income of £43,000 and have an average age of 50. 

Bauer's research amongst homeowners and renters, has shown that:

  • Outside space is utilized for an average of 4-5 hours per week
  • Two-thirds want to integrate their outdoor space with the rest of the house
  • 50% want a garden that they can relax in 
  • And at retail, sales of high quality garden furniture, barbecues and outdoor lighting are increasing rapidly

Bauer also publish Garden News and Garden Answers in the gardening sector.  See our full review of the garden press.

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Gardeners World has a circulation of over 200,000

Reaching Britain’s Gardeners

As a sector the gardening press targets the  most English of interests.  There are a number of broader reach titles notably  Gardeners World with a monthly circulation of over 200,000 and the up-market, but high circulation, The Garden from RHS with a monthly circulation over 350,000. Garden News and Amateur Gardening are both weekly with healthy circulations of 27,729 and 36,462 respectively.

Coffee table books, like Gardens Illustrated and English Garden, have very high AB profiles. Then there are more practical publications aiming at enthusiasts like Garden Answers and the thriving grow your own market like Grow It! and Kitchen Garden.  There are also highly specialist tiles like Rose or even Bonsai Focus.

Alternatively reach the “interesteds” with the more mass market targeting of the national press supplements and gardening sections that give high penetration on a weekly basis.