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Press is one of the vital ingredients in cooking up a campaign to target the grey audience. Whether it is the 55+ or more elderly the press can reach the audience and generate response.
In particular off the page advertising can be targeted without excessive waste. Check the titles below and their profiles. We’ve shown the percentage of 55+ adults that each can reach. You might want to refine this to ABC1 adults or C1C2 (mid market) adults, but this is a good starting point.
See also data on the national press, which is particularly good at reaching a mass market or up market older audience.
If you want to know more call us for a no obligations chat: 01273 206157.
See also data on the national press and Magazine sectors including Women’s Weeklies and below out Title Reviews.
DJH have created a new TV Campaign for Clearwell Mobility. The campaign is running now on Sky AdSmart, targeting a precise, upmarket older audience within a highly defined store catchment area.
Call us to find out how you can use the power of Sky AdSmart.