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It is a well documented fact that the proportion of elderly in the UK population is increasing rapidly. There are currently over 18.5 million adults over 55. National figures show the median age increasing further so that the proportion of over 55s is increasing too.
With the change in demographics there are new segments. Whereas the 50+, grey market was seen as a homogenous single sector now we need to split the groups by age and by attitude too. There are big differences between the 55-65 age group, 65-75 and 75 plus. And that applies to the media they like and consumer.
Here we have gathered the readership for the 65+ all adults. Compare this against a 55+ or 45+ group and see some real differences.
DJH target this sector for a range of clients. Call us to discuss your options: 01273 206157.
See more on the mature market, including our magazine reviews and profiles and 55+ Readership. Plus click below for more on other magazine sectors.
|Title||All Adults||Selected Audience||Coverage %||Audience Profile %|
|Daily Express >> Saturday Magazine||567,000||396,000||3.3%||69.8%|
|Daily Telegraph >> Your Money||568,000||385,000||3.2%||67.8%|
|Sunday Express >> S Magazine||457,000||303,000||2.5%||66.3%|
|Daily Mail >> Weekend||2,940,000||1,916,000||16.0%||65.2%|
|Daily Telegraph >> Magazine||819,000||513,000||4.3%||62.6%|
|Mail On Sunday >> You Magazine||1,735,000||994,000||8.3%||57.3%|
|Sunday Telegraph >> Stella||491,000||268,000||2.2%||54.6%|
|Mail On Sunday||2,350,000||1,261,000||10.5%||53.7%|
|Daily Mirror >> We Love TV!||840,000||447,000||3.7%||53.2%|
|Sunday People >> Love Sunday||202,000||107,000||0.9%||53.0%|
|Daily Record >> Saturday Magazine||289,000||152,000||1.3%||52.6%|
|Times >> Money||673,000||332,000||2.8%||49.3%|
|Trout & Salmon||70,000||33,000||0.3%||47.1%|
|Times >> Magazine||944,000||437,000||3.7%||46.3%|
|Sunday Mirror >> Notebook||607,000||275,000||2.3%||45.3%|
|People/Sunday Mail [closed]||576,000||258,000||2.2%||44.8%|
|Sunday Mail >> Seven Days||275,000||113,000||0.9%||41.1%|
|Total TV Guide||182,000||73,000||0.6%||40.1%|
|Woman & Home||464,000||183,000||1.5%||39.4%|
|Sunday Mirror/Sunday Mail||1,306,000||509,000||4.3%||39.0%|
|BBC Gardeners World Magazine||717,000||279,000||2.3%||38.9%|
|Source: PAMCo/MediaTel Jul 18 - Jun 19|
View recent figures on targeting women in the national press. Which titles best target the ABC1 or C1C2 females? Or even the older 55+ female audience.
And see some of DJH’s creative advertising for fashion and beauty response clients.