Almost 3 million TV Listings Magazines Sold Every Week

The TV Listings includes the traditional TV titles and Satellite guides too.  A total of nearly 2.7 million copies are sold weekly. They offer advertisers an excellent entertainment environment that is responsive too.  In particular response advertisers should check out the Marketplace and Classified space where we tend to pick excellent offers and late space opportunities.  The variety of circulations offers space at entry level rates and mass circulations.  once you’ve got a successful creative offer.

Two titles vie with each other for top slot. Bauer’s TV Choice has a circulation of 1.1 million and readership of 1,094,000.  TI Media’s  What’s on TV is a little behind with a circulation 767,786 with a readership of 1,160,000.  

Radio Times also has a readership over 1million and for advertisers targeting an elderly audience 76% of it’s readership is over 55. (Click here for Radio Times profile).

Radio Times Magazine Circulation
TV Listings Facts – September 2019PublisherCirculation (Print)PeriodReadershipPeriodFrequencyCover Price
EmpireBauer81,221Jul – Dec 19343,000Apr 19 – Sep 19Monthly£4.70
Inside SoapHearst76,798Jul – Dec 19182,000Oct 18 – Sep 19Weekly£1.85
Radio TimesImmediate Media529,263Jul – Dec 191,094,000Apr 19 – Sep 19Weekly£2.80
Total TV GuideBauer87,990Jul – Dec 19171,000Oct 18 – Sep 19Weekly£1.45
TV & Satellite WeekTI Media85,702Jul – Dec 19147,000Oct 18 – Sep 19Weekly£2.25
TV ChoiceBauer1,101,077Jul – Dec 191,062,000Apr 19 – Sep 19Weekly£0.62
TV TimesTI Media140,867Jul – Dec 19464,000Apr 19 – Sep 19Weekly£1.80
What’s On TVTI Media787,786Jul – Dec 191,160,000Apr 19 – Sep 19Weekly£0.69
Source: Mediatel/ABC/PAMCo

Reaching the Mature Market

Are you looking to target the 55+ market? Have you considered the segmentation? The different attitudes of a 55 year old to a 75 year old? How that affects media targeting and how it affects creative? Click here to find out more and get the juices flowing.