National Press Circulations - 7.8 million copies Daily
National Press Circulations for November 2016 are just released. The Times is the title which will once again be best pleased, showing a circulation increase of 1.2% from October to November to close on 443,000. The Guardian also saw a slight increase month on month up 0.8% to 159,000 copies.
Overall the dailies sell an average a total of 7.8 million, still tremendous reach.
But the slow decline in circulations continues at the expense of online editions. So that the Daily Mail at 1.482 million copies is down 1.9% month on month; the Telegraph down o.3% to 455,438; and the Daily Mirror down 3% to 733,543.
You can also view Saturday circulations and the Sunday press data. Saturday is a prime day for response advertisers and circulations are considerably higher.
See also data on the Sunday Papers, Magazines and Title Reviews
|Title||Sector||Oct 2016||Nov 2016|
|Daily Express||Morning Mid Market||397,236||395,664|
|Daily Mail||Morning Mid Market||1,510,824||1,482,110|
|Daily Mirror||Morning Popular||756,142||733,543|
|Daily Record||Morning Popular||163,311||161,431|
|Daily Star||Morning Popular||462,306||452,415|
|Financial Times||Morning Quality||194,152||191,793|
|Metro||Morning Mid Market||1,480,187||1,480,900|
|The Daily Telegraph||Morning Quality||456,999||455,438|
|The Guardian||Morning Quality||157,778||159,082|
|The Sun||Morning Popular||1,672,217||1,649,997|
|The Times||Morning Quality||437,352||442,670|
Targeting the Elderly
People are living longer. There are currently over 18.5 million adults over 55. National figures show the median age increasing further so that the proportion of over 55s is increasing too.
But there are also big differences between the 55-65 age group, 65-75 and 75 plus. And that applies to the media they like and consumer. We target this sector for a range of clients. Call us to discuss your options: 01273 206157.