Skip to content

Creative Response Advertising and Inserts for the Grey Market

Off the Page advertising works particularly effectively to an elderly audience.  Coupons still fly in, telephone buzz and now the internet traffic is increasing.

At DJH we have the science and the art to make OTP work to its full potential. We create well designed, responsive advertising, that is then placed in targeted media, with an audience broad enough to respond but with the least wastage to keep it effective.

Making Off the Page advertising work for You, DCA Magazine, Direct Commerce Magazine, Direct commerce Article, Off the Page Advertising Article, How to Advertise Off the page, Off the Page Advertising Review
Click to read.

Targeting the Elderly

People are living longer. There are currently over 18.5 million adults over 55. National figures show the median age increasing further so that the proportion of over 55s is increasing too.

But there are also big differences between the 55-65 age group, 65-75 and 75 plus.  And that applies to the media they like and consumer.  We target this sector for a range of clients.  Call us to discuss your options: 01273 206157.

Daily Telegraph Media News
The Daily Telegraph has a readership of over 1.2 million of which 74% are over 55. The Daily Mail reaches 3,419,000 of which 68% are over 55
See Top Titles to Target the Over 55s
See Top Titles to Target the Grey Market
5 Top Tips for Off the Page Advertisers
National Press Saturday Circulations