Casual clothing brand Crew Clothing have launched a press campaign to support their direct business. Upmarket national press supplements are being used for a Spring campaign aiming at online response for a 3 for 2 offer on polo shirts.
Media has been planned and bought with discounts up to 70% off ratecard, It is an up market, 35+ audience and ideal for the national press colour supplements. They offer tremendous reach – see recent ABC figures.
Crew Clothing produce a number of catalogues across the year with upto 140 pages, have an extensive online e-commerce website and over 70 stores across the UK. The brand tested response advertising in Autumn and have returned with a new offer and new, colourful creative.
If you want to be seen in the nationals with brands like Crew, call Ian or Paul on 01273 206157, or get a media health check.