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Women's Weeklies: Circulation and Readership
Bauer Media’s Take A Break has the highest current circulation in the Woman’s Weekly market at over 350,000, with Woman’s Weekly published by Future Media in second place with just over 200,000.
As with so many magazine sectors, Woman’s Weeklies have loyal readers. Several titles have very strong pass on readerships, notably celebrity titles OK! and Hello and also Woman’s Own and Chat.
If you are aiming at a mature audience look for People’s Friend, Woman’s Weekly, My Weekly and the fortnightly titles Yours and the Lady (which we’ve sneaked into this report). We have more in depth profiles here.
People’s Friend has 75% readership over 65 and Yours 74%.
If you are looking younger, OK! has 56% of its readership under 45, that’s 300,000; and Heat’s readership is 66% under 45.
Circulation and readership figures are given below. If you need further profile data or want the inside info on rates, give DJH a call.
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See more crucial planning data on the National Press & Magazines including circulations, readership and title reviews.
| Title | Publisher | Circulation | Readership | Frequency | Cover Price |
|---|---|---|---|---|---|
| Bella | Bauer Consumer Media | 141,758 | 249,000 | Weekly | £1.49 |
| Best | Hearst UK | 84,130 | 136,000 | Monthly | £1.25 |
| Chat | TI Media (UK) Ltd | 150,288 | 420,000 | Weekly | £1.05 |
| Closer | Bauer Consumer Media | 106,308 | 251,000 | Weekly | £1.80 |
| Heat | Bauer Consumer Media | 73,455 | 179,000 | Weekly | £1.85 |
| HELLO! | Hello! Ltd. | 166,173 | 461,000 | Weekly | £2.30 |
| Inside Soap | Hearst UK | 70,015 | 175,000 | Weekly | £2.20 |
| Love it! | ACH Publishing | 69,704 | n/a | Weekly | £0.79 |
| My Weekly | DC Thomson Media | 74,927 | 148,000 | Weekly | £2.40 |
| New! | Reach PLC | 96,561 | 91,000 | Weekly | £1.75 |
| OK! | Reach PLC | 84,320 | 533,000 | Weekly | £2.40 |
| Peoples Friend | DC Thomson Media | 150,704 | 205,000 | Weekly | £1.30 |
| Pick Me Up! | Future | 63,877 | 224,000 | Weekly | £0.69 |
| Real People | Hearst UK | 84,934 | 140,000 | Weekly | £0.85 |
| Take A Break | Bauer Consumer Media | 369,449 | 831,000 | Weekly | £0.96 |
| That’s Life! | Bauer Consumer Media | 156,454 | 272,000 | Weekly | £0.82 |
| The Lady | The Lady Limited | 22,007 | 115,000 | Fortnightly | £3.20 |
| Woman | Future | 103,323 | 227,000 | Weekly | £1.30 |
| Woman’s Way | Harmonia | 19,046 | n/a | Weekly | £1.59 |
| Womans Own | Future | 95,524 | 303,000 | Weekly | £1.30 |
| Womans Weekly | Future | 205,091 | 337,000 | Weekly | £2.60 |
| Yours | Bauer Media | 177,121 | 226,000 | Fornightly | £1.55 |
| Source: | ABC/MediaTel/PAMCo |
More Data: See readership by demographics for national press and magazines
