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Women's Weeklies: Circulation and Readership

Bauer Media’s Take A Break has the highest current circulation in the Woman’s Weekly market at over 300,390. Woman’s Weekly published by Future Media  (178,680) and Hello! (179,594) are close behind.

As with so many magazine sectors, Woman’s Weeklies have loyal readers.   Several titles have very strong pass on readerships, notably celebrity titles OK! and Hello and also Woman’s Own and Chat. 

If you are aiming at a mature audience look for People’s Friend, Woman’s Weekly, My Weekly and the fortnightly titles Yours and the Lady which we’ve covered in this report, but there’s more in depth profiles here.

People’s Friend has  75% readership over 65 and Yours 74%.

If you are looking younger, OK! has 56% of its readership under 45, that’s 300,000; and Heat’s readership is 66% under 45.

Circulation figures are given below.  If you need further profile data or want the inside info on rates, give DJH a call.  

The Lady cover August 2023
TitlePublisherCirculationPeriodFrequencyCover Price
BellaBauer Media112,895Jan 22 – Dec 22Weekly£1.30
BestHearst UK49,008Jan 22 – Dec 22Monthly£1.99
ChatFuture Publishing Ltd126,399Jan 22 – Dec 22Weekly£4.99
CloserBauer Media89,200Jan 22 – Dec 22Weekly£1.99
HeatBauer Media72,795Jan 22 – Dec 22Weekly£2.25
HELLO!Hello! Ltd.179,594Jan 22 – Dec 22Weekly£2.60
Love It!ACH Publishing Limited47,805Jan 23 – Jun 23Weekly£0.95
My WeeklyDC Thomson Media59,217Jul 22 – Dec 22Weekly£1.60
New!Reach PLC58,588Jan 22 – Dec 22Weekly£1.85
OK!Reach PLC68,247Jan 22 – Dec 22Weekly£2.50
Pick Me Up!Future Publishing Ltd51,180Jan 22 – Dec 22Weekly£0.89
Take A BreakBauer Media300,390Jan 22 – Dec 22Weekly£1.15
Take a Break Monthly (Series)Bauer Media155,762Jan 22 – Dec 22Monthly£2.30
That’s Life!Bauer Media134,525Jan 22 – Dec 22Weekly£0.85
The LadyThe Lady Limited19,639Jan 22 – Dec 22Monthly£5.75
The People’s FriendDC Thomson Media124,185Jul 22 – Dec 22Weekly£1.70
Woman’s OwnFuture Publishing Ltd76,206Jan 22 – Dec 22Weekly£1.50
Woman’s WeeklyFuture Publishing Ltd178,680Jan 22 – Dec 22Weekly£1.70
YoursBauer Media144,015Jan 22 – Dec 22Fortnightly£1.75
Source: ABC/MediaTel/Own

More Data: See readership by demographics for national press and magazines

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