Elderberry are testing a series of off the page advertisements. The latest is a Support Cushion. The advertising supports the brand and has an excellent offer. It is recruiting customers and generating sales.
Titles like People’s Friend, My Weekly, Yours and the Telegraph are all being tested with a number of products across the media.
Elderberry’s market is the 65+ audience with an upmarket bias and the products, media choice and tone of voice all come together to target this particular audience. The campaign is to be extended in the Autumn with the successful test products rolling out into additional media.
See more of our creative off the page advertising in our Advertising Gallery.
And if you are looking at your media options see our “top titles to target the elderly” for publications that reach the elderly and generate response.