Suave Shoes launched their direct brand in 2017 and have been investing in off the page advertising in the national press and magazines to recruit new customers cost effectively. Off the Page adverts have been created for a series of shoes and sandals for Autumn, Spring and Summer.
The target market is older and up market. Titles like Yours, People’s Friend and Garden Answers have been used to generate off the page sales and new customers.
Suave have had an e-commerce site since 2017 and have developed a catalogue for Spring and Summer 2018.