The Daily Mail continues to be the dominate newsbrand for combined print and online readership. It has a massive 18.8 million monthly readership, with the Sun 1.8million readers behind at 17 million. The Sun is due to introduce online content behind a paywall in August and it will be interesting to see its impact.
New PADD readership data is produced by NRS and combines print and online for the newspaper industry for April 2012 to March 2013.
In the quality market the Guardian and guardian.co.uk remain the most read quality combination at 12.5 million monthly readers. The Telegraph – with a metered paywall for online – reached 10.7 million – with print at 4.2 million and almost 7.9 million online.
Overall online is adding considerable numbers to almost all newsbrands readership figures.