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Prima Magazine Readerhip Profile
Prima is a womans monthly title. Readership is 95% female. It has a 66% of its Readership is over 55. Look out in particular for its composite ad sites for efficient response.
Published by Hearst it covers health, beauty and fashion, providing ideas for home, family, cookery and health.
Current circulation is 215,001. As with most of the magazine titles it accepts inserts which can be particularly effective for the audience.
Frequency: Monthly
Publisher: Hearst
Circulation: 215,001
Readership: 308,000
TOP TEN 55+ MAGAZINES:
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TV Campaign for Clearwell Mobility
DJH have created a TV Campaign for Clearwell Mobility. The campaign ran on Sky AdSmart, targeting a precise, upmarket older audience using MOSAIC classification data and within a highly defined store catchment area.
Call us to find out how you can use the power of TV advertising and how Sky AdSmart targets a precise audience.