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National Press Saturday Circulations

It is sometimes overlooked that the national press sells millions of copies a day including the Evening Standard and Metro. But Saturday figures for most titles rise significantly too.   That means that there are substantial increases in the circulations (and therefore readership) of titles like the Daily Mail, The Sun, Telegraph and the Guardian. It makes Saturday cost effective in terms of reach or Cost Per Thousands.

No wonder then that for direct response advertisers Saturday is now an important event.  There is an increase in circulation, many more options with sections and supplements, and the opportunity to reach readers that are in a far more relaxed frame of mind.

Now with no more ado, here are the national press figures for Saturday circulations:

Title NameSectorSaturday Circulation All Days Circulation Increase ‘000Increase %
Daily ExpressMorning Mid Market218,895169,29049,60529%
Daily MailMorning Mid Market1,212,804767,454445,35058%
Daily MirrorMorning Popular324,296268,63255,66421%
Daily RecordMorning Popular67,99959,7228,27714%
Daily StarMorning Popular149,583153,472-3,889-3%
Daily TelegraphMorning Qualityn/an/a-%
Financial TimesMorning Qualityn/a109,161n/an/a
GuardianMorning Qualityn/a105,134n/an/a
The iMorning Quality177,772131,73346,03935%
The SunMorning Popularn/an/a-%
The TimesMorning Qualityn/an/a-%
Source: ABC/MediaTel


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