Women's Weeklies: Circulation and Readership

Bauer Media’s Take A Break has the highest current circulation in the Woman’s Weekly market at over 350,000, with Woman’s Weekly published by Future Media in second place with just over 200,000.

As with so many magazine sectors, Woman’s Weeklies have loyal readers.   Several titles have very strong pass on readerships, notably celebrity titles OK! and Hello and also Woman’s Own and Chat. 

If you are aiming at a mature audience look for People’s Friend, Woman’s Weekly, My Weekly and the fortnightly titles Yours and the Lady (which we’ve sneaked into this report). We have more in depth profiles here.

People’s Friend has  75% readership over 65 and Yours 74%.

If you are looking younger, OK! has 56% of its readership under 45, that’s 300,000; and Heat’s readership is 66% under 45.

Circulation and readership figures are given below.  If you need further profile data or want the inside info on rates, give DJH a call.  

Womans Weekly Cover 2021
TitlePublisherCirculationReadershipFrequencyCover Price
BellaBauer Consumer Media141,758249,000Weekly£1.49
BestHearst UK84,130136,000Monthly£1.25
ChatTI Media (UK) Ltd150,288420,000Weekly£1.05
CloserBauer Consumer Media106,308251,000Weekly£1.80
HeatBauer Consumer Media73,455179,000Weekly£1.85
HELLO!Hello! Ltd.166,173461,000Weekly£2.30
Inside SoapHearst UK70,015175,000Weekly£2.20
Love it!ACH Publishing69,704n/aWeekly£0.79
My WeeklyDC Thomson Media74,927148,000Weekly£2.40
New! Reach PLC96,56191,000Weekly£1.75
OK!Reach PLC84,320533,000Weekly£2.40
Peoples FriendDC Thomson Media150,704205,000Weekly£1.30
Pick Me Up!Future63,877224,000Weekly£0.69
Real PeopleHearst UK84,934140,000Weekly£0.85
Take A BreakBauer Consumer Media369,449831,000Weekly£0.96
That’s Life!Bauer Consumer Media156,454272,000Weekly£0.82
The LadyThe Lady Limited22,007115,000Fortnightly£3.20
WomanFuture103,323227,000Weekly£1.30
Woman’s WayHarmonia19,046n/aWeekly£1.59
Womans OwnFuture95,524303,000Weekly£1.30
Womans WeeklyFuture205,091337,000Weekly£2.60
YoursBauer Media177,121226,000Fornightly£1.55
Source: ABC/MediaTel/PAMCo

More Data: See readership by demographics for national press and magazines

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