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Bauer Media’s Take A Break has the highest current circulation in the Woman’s Weekly market at over 300,390. Woman’s Weekly published by Future Media (178,680) and Hello! (179,594) are close behind.
As with so many magazine sectors, Woman’s Weeklies have loyal readers. Several titles have very strong pass on readerships, notably celebrity titles OK! and Hello and also Woman’s Own and Chat.
If you are aiming at a mature audience look for People’s Friend, Woman’s Weekly, My Weekly and the fortnightly titles Yours and the Lady which we’ve covered in this report, but there’s more in depth profiles here.
People’s Friend has 75% readership over 65 and Yours 74%.
If you are looking younger, OK! has 56% of its readership under 45, that’s 300,000; and Heat’s readership is 66% under 45.
Circulation figures are given below. If you need further profile data or want the inside info on rates, give DJH a call.
See more crucial planning data on the National Press & Magazines including circulations, readership and title reviews.
|Bella||Bauer Media||112,895||Jan 22 – Dec 22||Weekly||£1.30|
|Best||Hearst UK||49,008||Jan 22 – Dec 22||Monthly||£1.99|
|Chat||Future Publishing Ltd||126,399||Jan 22 – Dec 22||Weekly||£4.99|
|Closer||Bauer Media||89,200||Jan 22 – Dec 22||Weekly||£1.99|
|Heat||Bauer Media||72,795||Jan 22 – Dec 22||Weekly||£2.25|
|HELLO!||Hello! Ltd.||179,594||Jan 22 – Dec 22||Weekly||£2.60|
|Love It!||ACH Publishing Limited||47,805||Jan 23 – Jun 23||Weekly||£0.95|
|My Weekly||DC Thomson Media||59,217||Jul 22 – Dec 22||Weekly||£1.60|
|New!||Reach PLC||58,588||Jan 22 – Dec 22||Weekly||£1.85|
|OK!||Reach PLC||68,247||Jan 22 – Dec 22||Weekly||£2.50|
|Pick Me Up!||Future Publishing Ltd||51,180||Jan 22 – Dec 22||Weekly||£0.89|
|Take A Break||Bauer Media||300,390||Jan 22 – Dec 22||Weekly||£1.15|
|Take a Break Monthly (Series)||Bauer Media||155,762||Jan 22 – Dec 22||Monthly||£2.30|
|That’s Life!||Bauer Media||134,525||Jan 22 – Dec 22||Weekly||£0.85|
|The Lady||The Lady Limited||19,639||Jan 22 – Dec 22||Monthly||£5.75|
|The People’s Friend||DC Thomson Media||124,185||Jul 22 – Dec 22||Weekly||£1.70|
|Woman’s Own||Future Publishing Ltd||76,206||Jan 22 – Dec 22||Weekly||£1.50|
|Woman’s Weekly||Future Publishing Ltd||178,680||Jan 22 – Dec 22||Weekly||£1.70|
|Yours||Bauer Media||144,015||Jan 22 – Dec 22||Fortnightly||£1.75|