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The TV Listings sector includes the traditional TV titles and Satellite guides too. Even with today’s online guides over 2.5 million copies are sold weekly. They offer advertisers an excellent entertainment environment that is responsive too. Response advertisers should be aware of the Marketplace and Classified sections where you’ll find excellent offers and late space opportunities.
The variety of circulations offers space at entry level rates and mass market. Once you’ve established a successful creative offer there are plenty of options to role it out.
Two titles vie with each other for top slot. Bauer’s TV Choice has a circulation of 1,035,403 and readership of 1,074,000. Future Media’s, What’s on TV is a little behind on circulation with 690,617 but it has an excellent readership per copy giving it readership of 1,362,000.
Radio Times also has a readership over 1 million and for advertisers targeting an elderly audience over 75% of it’s readership is 55+. Click here for Radio Times profile.
See more crucial planning data on the National Press & Magazines including circulations, readership and title reviews.
|TV Listings Facts – 2021||Publisher||Circulation (Print)||Readership||Frequency||Cover Price|
|Radio Times||Immediate Media||461,164||1,108,000||Weekly||£3.50|
|Total TV Guide||Bauer||78,732||144,000||Weekly||£2.00|
|TV & Satellite Week||Future Media||77,601||126,000||Weekly||£2.50|
|TV Times||Future Media||126,759||415,000||Weekly||£2.20|
|What’s On TV||Future Media||690,617||1,362,000||Weekly||£0.75|