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The TV Listings sector includes the traditional TV titles and Satellite guides too. Even with today’s online guides over 2.5 million copies are sold weekly. They offer advertisers an excellent entertainment environment that is responsive too. In particular response advertisers should check out the Marketplace and Classified sections where there tend to be excellent offers and late space opportunities.
The variety of circulations offers space at entry level rates and mass circulations. Once you’ve established a successful creative offer there are plenty of options to run it on.
Two titles vie with each other for top slot. Bauer’s TV Choice has a circulation of 1,041,826 and readership of 1,074,000. Future Media’s (formerly owned TI Media) What’s on TV is a little behind on circulation with 690,617 but it has an excellent readership per copy giving it readership of 1,362,000.
Radio Times also has a readership over 1million and for advertisers targeting an elderly audience over 75% of it’s readership is 55+. (Click here for Radio Times profile).
See more crucial planning data on the National Press & Magazines including circulations, readership and title reviews.
|TV Listings Facts – September 2019||Publisher||Circulation (Print)||Readership||Frequency||Cover Price|
|Radio Times||Immediate Media||497,852||1,108,000||Weekly||£3.50|
|Total TV Guide||Bauer||84,030||144,000||Weekly||£1.45|
|TV & Satellite Week||Future Media||77,601||126,000||Weekly||£2.50|
|TV Times||Future Media||126,759||415,000||Weekly||£2.20|
|What’s On TV||Future Media||690,617||1,362,000||Weekly||£0.75|