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Latest figures for the national press show total daily circulation in excess of 5 million. Newsbrands daily print circulation reach is over 10 million adults. Add in online and it leaps to 22 million daily reach or 46 million monthly adult reach
The Sun still has over a million circulation a day at 1,221,361. Metro (Group) has a national circulation of 1,055,891 million. Daily Mail is just below the million mark at 920,881.
In the quality market The Times has 366,216, Daily Telegraph 314,690. The i is an interesting option for response advertisers with low entry rates and a circulation of nearly 150,000.
The popular press is led by the Sun, Daily Mirror has a healthy 348,000 circulation, and the Star just over 200,000.
Overall the dailies sell an average total daily circulation of over 5 million copies – giving a tremendous reach. That gives advertisers excellent opportunities across the popular, mid-market and quality sectors. But the print circulations are in slow decline, being replaced by online readers.
You can also view Saturday circulations and the Sunday press data. Saturday is a prime day for response advertisers and circulations are considerably higher.
Planning data on the National Press, & Magazines including circulations, readership and title reviews.
|City AM||City AM Ltd||Morning Quality||67,600||Feb 23 - Jul 23||Daily||Free|
|Daily Express||Reach PLC||Morning Mid Market||169,290||Feb 23 - Jul 23||Daily||£1.20|
|Daily Mail||DMG Media Ltd||Morning Mid Market||767,454||Feb 23 - Jul 23||Daily||£1.00|
|Daily Mirror||Reach PLC||Morning Popular||268,632||Feb 23 - Jul 23||Daily||£1.20|
|Daily Record||Reach PLC||Morning Popular||59,722||Feb 23 - Jul 23||Daily||£1.20|
|Daily Star||Reach PLC||Morning Popular||153,472||Feb 23 - Jul 23||Daily||£0.80|
|Daily Telegraph||Telegraph Media Group Ltd||Morning Quality||314,690||Jul 19 - Dec 19||Daily||£3.00|
|Financial Times||The Financial Times Limited||Morning Quality||109,161||Feb 23 - Jul 23||Daily||£3.50|
|Guardian||Guardian News & Media||Morning Quality||105,134||Jul 21||Daily||£2.80|
|i||DMG Media Ltd||Morning Quality||131,733||Feb 23 - Jul 23||Mon-Fri||£0.80|
|London Evening Standard||Evening Standard Ltd||Evening Mid Market||302,602||Jul 23||Daily||Free|
|Metro (Group)||DMG Media Ltd||Morning Mid Market||1,427,127||Feb 19 - Mar 19||Daily||Free|
|The Sun||News UK Newspapers Ltd||Morning Popular||1,221,361||Oct 19 - Mar 20||Daily||£0.80|
|The Times||News UK Newspapers Ltd||Morning Quality||366,216||Oct 19 - Mar 20||Daily||£2.50|
If you are unsure how your media is performing or whether the press is for you, get yourself a checkup.
At DJH we plan, target and buy media across the national press, magazines, lists and broadcast media.
We will use our experience, industry data and research to analyse your media schedule and assess who you are reaching and with what frequency . We’ll even comment on what we think you might be missing out on and how your creative is performing. With profiles and readership data but without obligation.
Just fill in the form below or call on 01273 206157.
People are living longer. There are currently over 18.5 million adults over 55. National figures show the median age increasing further so that the proportion of over 55s is increasing too.
But there are also big differences between the 55-65 age group, 65-75 and 75 plus. And that applies to the media they like and consumer. We target this sector for a range of clients. Call us to discuss your options: 01273 206157.