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Press is one of the vital ingredients in cooking up a campaign to target the grey audience. Whether it is the 55+ or more elderly the press can reach the audience and generate response.
In particular off the page advertising can be targeted without excessive waste. Check the titles below and their profiles. We’ve shown the percentage of 55+ adults that each can reach. You might want to refine this to ABC1 adults or C1C2 (mid market) adults, but this is a good starting point.