Press Targets the Grey Audience

Press is one of the vital ingredients in cooking up a campaign to target the grey audience.  Whether it is the 55+ or more elderly the press can reach the audience and generate response.

In particular off the page advertising can be targeted without excessive waste.  Check the titles below and their profiles.  We’ve shown the percentage of 55+ adults that each can reach.  You might want to refine this to ABC1 adults or C1C2 (mid market) adults, but this is a good starting point.

See the attached table for more detailed data.

A Review of Press Targeting the Grey ConsumerDJHCreativeGrey188x250SUndayPostReadership188x250SagaReadership188x250SundayPeopleReadership188x25018MGreys188x250RadioTimesReadership188x250DailyMailReadership188x250PeoplesFriendReadership188x250GreyPressReadership188x250MyWeeklyReadership188x250DailyExpressReadership188x250

Yours Magazine Targets the Grey ConsumerGardenMagsCircGREY188x250TelMagReadership188x250