DJH have been appointed by direct commerce brand, Sholley trolleys, to run their advertising and media campaign. The advertising will initially target an older female audience for Sholley’s original shopping trolley.
Sholley was set up 35 years ago. It is “the original shopping trolley”, part shopper, part walking aid. Over 500,000 have sold worldwide.
New ideas are in the pipeline for 2017. DJH will handle the creative and the media planning and buying. The campaign will target the grey audience through the national press and magazines.