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Media News & Comment

Daily Mail, Newspaper Readership Figures, Online Readership
Media News

Daily Mail Overtakes the Sun

New “PADD” research figures have been released showing the offline and online monthly readership  for newspapers in the UK.  They indicate the increasing levels of online readership that newsbrands are

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Carr & Westley off the page advertisement, advertisement creative
Advertising News

Testing Your Response Advertising

One of the great strengths of response advertising is that it can be tested, and successful tests rolled out quickly. With off the page advertising a style can be created

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