Saga magazine is a highly responsive monthly title from Saga insurance and travel group who specialise in the over 50s market.
As you’d expect the “member” magazine has one of the highest 55+ readership profiles. Over 90% of its readers are 55 plus. But it is also up market. 74% of readers are ABC1.
Circulation has decreased somewhat in recent times but still stands at a very healthy 421,485.
If you are looking to target the grey sector Saga has to be considered.
| Saga Magazine Readership Profile | |
|---|---|
| Readership Jul-Dec 2014 | 849,000 |
| Gender Profile | % |
| Men | 38 |
| Women | 62 |
| Saga Magazine - Age Profile | % |
| 15-24 | 0 |
| 25-34 | 1 |
| 35-44 | 1 |
| 45-54 | 5 |
| 55-64 | 17 |
| 65+ | 77 |
| Saga Magazine - Social Class Profile | % |
| A | 9 |
| B | 35 |
| C1 | 30 |
| C2 | 15 |
| D | 6 |
| E | 4 |
| Source: Mediatel/NRS |
