With titles ranging from the grey market staple Yours to the traditional Good Housekeeping and through to high fashion Vanity Fair and Vogue, Women’s Lifestyle magazines encompass a broad church.
Readers are loyal and attentive, reading at their leisure and in depth. That provides an ideal audience for response advertisers looking to build a loyal following and generate new customers.
Our Women’s Lifestyle Magazine update gives publisher, circulation and frequency data, with readership profiles for particular titles including Woman & Home and Yours.
Highest circulation is Good Housekeeping with 424,000, followed by Stylist at 403,000 and Woman & Home at 248,000.
The Grey market can be reached with titles like Yours for the 65+ niche, and slightly younger with GH, Woman & Home, Prima and Candis.
In the high fashion sector titles include Harpers Bazaar and Cosmopolitan from Hearst Publishing, Vogue, Tatler and Vanity Fair from Conde Nast.