The latest ABC circulation figures for magazines have just been published. Amongst them the TV Listings titles.
The sector provide an important mass market audience for response advertisers whether that is display or in their classified “marketplace” sections. With a combined circulation of over 2.7 million copies weekly this is a competitive sector. TI Media have 3 titles: What’s on TV, TV & Satellite Week and TV Times. But Bauer have the top seller in What’s on TV – circulation is 1.1 million. The figures are here.
Radio Times is significant for being a fantastic response medium and targeting an elderly audience. See it’s profile here.