Paul Hendrick will be presenting at the Direct Commerce Association on Tuesday 17th October
As part of the DCA Annual Assembly, London, Paul will be discussing how to recruit new customers from the national press.
The presentation will include stats and case histories with tips and techniques on creative and campaign planning for effective customer recruitment.
Paul will discuss using an off-the-page campaign in the national press to recruit efficiently and targeting the affluent over 65’s.
The mature market controls 80% of the nation’s spending power, over £15 trillion. As recruitment from traditional list sources has been ravaged by market and GDPR pressure, Off The Page Advertising has seen a resurgence.
If you think the press is an old maid media, then think again. It still has a critical mass especially for affluent ABC1s with disposable income. They are loyal, responsive and PROFITABLE.
If you miss the event and want to view the presentation simply request a copy below. Just click the link.
Or give us a call and we will provide the running commentary too!