Yours is a fortnightly lifestyle magazine and website. It targets the 50 plus market with 67% of its readership over 65. Its profile is female (89%). Editorial covers health, news, fashion and beauty with an emphasis on affordability and wearability. It targets the mid market with an ABC1 readership of 45% and C2 at 28%.
Yours magazine is responsive. Every issue carries a number of off the page and response advertisers. It accepts inserts too.
| YOURS MAGAZINE TOP LINE DATA | |
|---|---|
| Frequency | Fortnightly |
| Circulation (Jul-Dec 2014) | 268,972 |
| Readership (Jul-Dec 2014 | 422,000 |
| Ad/Ed Ratio | 40 / 60 |
| Source: mediaTel/NRS/ABC |
Yours Magazine Readership Profile
| Yours Readership Profile | |
|---|---|
| Readership Jul-Dec 2014 | 422,000 |
| Gender Profile | % |
| Men | 12 |
| Women | 89 |
| Age Profile | % |
| 15-24 | 2 |
| 25-34 | 2 |
| 35-44 | 4 |
| 45-54 | 8 |
| 55-64 | 16 |
| 65+ | 67 |
| Social Class Profile | % |
| A | 2 |
| B | 16 |
| C1 | 27 |
| C2 | 28 |
| D | 18 |
| E | 9 |
| Source: mediatel/NRS |
