ABC have recently confirmed Saturday circulation figures for the national press. So now there are Monday – Friday averages with Saturday comparisons. And Saturday proves to be an exceptional sales day for most titles. The Guardian sells 377,000 copies on a Saturday, versus an average of 178,000 on a weekday. The Daily Telegraph on Saturday sells 760,956, on a Monday to Friday 519,319. That is an increase of 46.5%
- Daily Telegraph – up 46.5%
- Guardian – up 112%
- Times – up 38.2%
- Independent – up 30.8%
- Daily Mail – up 54.0
- Daily Express – up 21.9%
- Daily Mirror – up 30.4%
- Daily Star – down -0.9%
- Sun – up 20.0%
How nice to see some increases in circulation!
