We have gathered and compiled recent ABC circulation figures for the national press. These compare the Monday through Friday average circulation with the Saturday circulation. There are considerable increases on a Saturday, but it may surprise you to see quite how high.
The Guardian increases by a massive 115% to 299,996. The Mail increases by 56% up to over 2million copies. The Times and Telegraph are 40% and 39% respectively. The only exceptions are i and the Daily Star.
No wonder then that when direct response advertisers are planning, they look to the weekend and in particular Saturday as the day to target.