Supercharging Multichannel Brand Communications
17th March, The Waterfront Hotel, Brighton
Direct Commerce Association South Coast
– an inspirational day for DCA members & guests
Paul Hendrick, DJH Advertising’s Creative Director is presenting at the Direct Commerce Association’s South Coast event in Brighton on 17th March. The event is titled Supercharging Multichannel Brand Communications and promises to be an inspiring, interactive event exploring how to engage today’s consumers across all channels to market. It is aimed at direct commerce companies from mail order to online specialists.
Paul will present: How to add Personality to your Brand & Profit to your bottom line
DJH believe every company has a story to tell but few take the time to focus on this. When customers read your tale, you capture their interest, their order(s) and their loyalty. So how do you add this ‘personality’ to your brand communications across all channels whether catalogue, web site, e-mail or off the page and response advertising? The session explores some great examples and offers up some excellent tips. It looks at how you can bring these together and how integration strengthens your offer.
The event is hosted & chaired by Direct Commerce Association, Multichannel co-chair Katy Ingram, marketing director of Feather & Black. The day has a packed agenda with a range of insightful sessions and interactive discussions including:
Perfect Bedtime Stories with Katy Ingram from Feather & Black.
Hear how the Feather & Black team is putting the sparkle back into its brand:
*Brand Review Process * The Brand Story * Marketing Activity
*Website Refresh * In store Projects
Interview with Neil Sansom, chief executive of Woolovers: in an insightful interview based session in which he will share his plans for the Woolovers brand which sells online, via catalogue, as well as at consumer events around the UK. A strong believer in the power of customer feedback and communication, Neil brings extensive experience to this long established direct knitwear business which has loyal customers around the world. Having joined from Moss Bros where he headed the eCommerce division, he will also share insight accrued during his term there.
We’ll also hear from Helen Treadwell, managing director of Thoughtshift whose award winning work with B2B furniture business Gopak leverages customer feedback to boost SEO and PPC campaign results showing the true power of the customer’s voice to reinforce brand promise and encourage others to buy.
There will also be sessions on priority ideas and processes to improve the health of your business and a session on catalogue design and profitability.
You can book online or call DJH for further details:
www.direct-commerce-association.com
Or: ask@djhadvertising.co.uk – 01273 206157.
The Suprecharging Multichannel Brand Communications event is on Thursday 17th March, at the Waterfront Hotel on Brighton seafront. It is run by the Direct Commerce Association.
Registration from 9.30am – finishing approx. 4pm
Test OTP Advertising with DJH’s Member Offer
