The UK population is ageing. There are over 21million adults over 50 and 10.3 million over 65’s. And 650,000 adults turn 65 every year. But there is a difference between the 55-64 age group and the 65+ group. That is reflected in what they read, their lifestyles and what they watch. Here are the top titles when you want to target the 65+ age group. Press Readership 65+
Getting the right tone in creative is paramount too. Don’t be patronising. Treat the audience as you would any other, with care and attention to detail. We take the old adage of “respect youe elders” seriously” when it comes to advertising. They know what they want and we need to identify and reflect that. See some of our creative advertising here.